Stop Doing That! THIS Is The Social Media Strategy That Works In 2024

Are you looking for the best ways to engage with your audience on social media in 2024? We’ve compiled a social media strategy guide tailored for Filipino businesses. 

Follow these tips to attract more customers and ultimately boost more sales for your small business!

1. Optimize your profile
2. Write engaging captions
3. Apply best practices for social media photography
4. Experiment with different content styles
5. Use the best content formats for each platform

1. Start from your profile

Start your social media strategy by optimizing your business profiles. Ensure you fill in all necessary information to educate and attract your customers. Here’s what to focus on:

• Use Correct Image Sizes:

  • Facebook profile picture: 170 x 170 pixels
  • Facebook cover photo: 828 x 465 pixels
  • Instagram profile picture: 110 x 110 pixels
  • Twitter profile photo: 400 x 400 pixels
  • Twitter header image: 1,500 x 500 pixels

• Consistency Across Platforms: Use the same profile image and handles across all social media platforms to build brand identity and recognition.

• Concise and Clear Bio: Tell your audience who you are and what you offer in a concise manner, and include call-to-actions.

• Keywords: Use relevant keywords in your profile and posts to enhance discoverability. Tools like Ubersuggest and Google Keyword Planner can help with keyword research.

• Update Your Bio: Include links to your online store, food delivery services, and other social media channels. Display full contact details and operating hours to make it easy for customers to reach you.

A well-optimized profile positions your brand as professional and reliable, encouraging customer engagement.

2. Write engaging captions

Images via @wagyustudio

Creating compelling captions is crucial for engaging your audience and driving sales. Here are some tips:

• Clear Intention: Ensure each post has a purpose, whether it’s to engage, inform, or prompt action.

• Audience-Focused Content: Put yourself in your audience’s shoes and create content that interests them.

• Conversational Tone: Ask questions or run polls to encourage interaction.

• Brand Personality: Reflect your unique brand personality in your captions.

• Use Hashtags: Increase visibility and engagement by using appropriate hashtags.

  • Facebook: 1-2 hashtags
  • Instagram: 10-30 hashtags
  • Twitter: 1-2 hashtags

Wagyu Studio Manila’s captions are a perfect example of effective social media writing. They’re short and concise, yet still descriptive enough to give audiences a tempting preview of what awaits them on the menu.

3. Apply the best practice for social media photography

Images via @kurimu.ph

Great visuals are key to capturing attention on social media. Here’s how to make your photos stand out:

• Simple, Color-Saturated Images: These grab attention effectively.

• Lifestyle Photos: Highlight your products in real-life contexts using natural lighting.

• Consistency: Maintain a consistent style that fits your social media theme.

• Feature Benefits: Show how your products benefit your audience, incorporating human elements for added interest.

• Optimize for mobile: Shoot vertical photos to make your stories more engaging.

Kurimu’s photographs are simple and clean, yet tantalizing. When introducing new menu items, they go beyond just showcasing their signature ice cream; they also capture the ingredients that highlight the flavor profiles, making the images even more enticing.

4. Play around with different content styles

Images via @candidcoffeeph

Keep your audience engaged by varying your content. Here are some ideas:

• Tutorials: Demonstrate how to use or care for your products.

• Trending Topics: Post timely and relevant content.

• Holiday and Event Posts: Engage with festive and event-related posts.

• Promotions: Create urgency with time-sensitive offers.

• Giveaways: Boost engagement and acquire new customers with enticing contests.

• Social Proof: Share user-generated content and testimonials.

5. Use content formats that works best for each social media platform

Images via @tenderlovingcakesph

Different platforms favor different content formats. Here’s a quick guide:

• Facebook: Videos, live videos, blog posts, curated content
• Instagram: High-resolution lifestyle photos, vertical stories, quotes
• Twitter: Updates, blog posts, gifs
• Pinterest: How-to guides, infographics

Your turn!

Social media strategy is vital in 2024, and this trend will continue to grow. To stay ahead of your competitors and engage your audience effectively, apply these strategies to your brand. Share your social media strategies with us below if you have more tips to add!

Don’t underestimate the power of social media. Boost your brand awareness and sales by enhancing your social media presence today.

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