StoreHub Loyalty vs Mulah Rewards: What’s Better for Customer Loyalty?

According to Harvard Business Review, getting a new customer is up to 25 times more expensive than keeping an existing one.

This just proves that while it’s great to bring in new customers, having a loyal customer base you can always count on is just as, if not more, important. Because whether you’re selling a new product or launching a new social media account, they’re the first ones to buy or sign up for them.

In this guide, we compare two well-known loyalty programs in Malaysia, StoreHub Loyalty and Mulah Rewards, to help you find the best tool for retaining loyal customers.

What is Mulah Rewards?

Mulah Rewards is a digital loyalty program that rewards customers through SMSes.

After every purchase or visit to the store, customers leave their mobile numbers to collect points. You can also send follow-up SMSes to encourage them to come back or purchase from you again.

What is StoreHub Loyalty?

StoreHub Loyalty is a seamless, easy-to-use loyalty program that’s integrated with your StoreHub point-of-sale (POS) system. It lets businesses customise their in-store and online promotions while making it easier than ever for customers to redeem their cashback or store credit!

You can also use StoreHub Engage: an automated SMS Marketing tool that lets you send SMSes to remind customers about ongoing deals or discounts to keep them coming back.

It only takes less than a minute to set up and you can choose from different types of campaigns:

• Cashback Reminders: remind your customers to redeem their cashback to drive more revenue.
• Birthday Promotions: surprise your customers on their special day with a voucher!
• Win Back Lost Customers: customers haven’t spent with you in a while? Remind them with an SMS to let them know they matter to you!
• Custom Campaigns: got a big sale coming soon? Or launching a new product? Customise your SMS campaigns to target whomever you want!

StoreHub Loyalty vs Mulah Rewards: main comparison

Here’s an overview of StoreHub Loyalty and Mulah Rewards’ features and pricing to help you decide which is better for your business! 

Collecting customer data: StoreHub Loyalty vs Mulah Rewards

Customer data is an important part of running a business. It helps you make better decisions and understand your customers’ behaviour.

But gathering it can be tricky. Your staff, despite how busy they are, must ask customers to share their contact information or sign up for your loyalty program. On top of that, some customers need to be convinced or they’re too busy to give you their full attention.

The good news is that StoreHub Loyalty makes it easier to gather customer data through multiple avenues such as online ordering, QR Order & Pay, and cashback. No more asking or convincing customers for their mobile numbers so your staff can focus on more important tasks. 

Did we mention that it’s all integrated with your StoreHub POS so you can access all your customer data, sales reports, and analytics in just one platform?

Meanwhile, with Mulah, customers have to manually input their mobile numbers after their purchase. That can take time and effort for both your staff and customers.

Building customer loyalty: StoreHub Loyalty vs Mulah Rewards

The customer journey doesn’t end after a purchase. It’s actually just the beginning.

With StoreHub Loyalty, you can offer your customers an easy-to-redeem loyalty program that’s already integrated into your POS System. You can also customise the amount of cashback or store credit you want to offer right in your StoreHub BackOffice.

If customers are not redeeming their rewards or visiting their store, you can send them personalised and targeted SMSes with StoreHub Engage! There are different campaigns already pre-set – all you have to do is just send them! No marketing training or extra fancy tools are needed.

Watch this short video to learn more about StoreHub Engage.

The best part of all of this is you’re actually enjoying an all-in-one POS with 30+ features to help you automate and grow your business in the long run, including a loyalty program and automated SMS Marketing Tool!

On the other hand, Mulah is exclusively a loyalty program so you’ll need to get other tools and systems to run your business and retain customers.

Summary: which is better for customer loyalty – StoreHub Loyalty or Mulah Rewards?

If you’re looking for a simple and straightforward tool to get more loyal customers, Mulah Rewards offers a quick way to reward customers after every purchase through SMSes.

But if you want a more long-term and all-in-one solution, then StoreHub Loyalty is exactly the answer you’re looking for.

StoreHub Loyalty makes loyalty programs seamless and easy for any type of business out there. It’s integrated with your StoreHub POS so you can customise your promotions, access real-time customer and sales data, and send automated SMSes, all with just one platform. 

You’re also unlocking 30+ features that come with your StoreHub POS such as inventory management, staff management, reporting and analytics, QR Order & Pay, and delivery!

Want to learn more? Click the button below to book a FREE DEMO with us today!

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