StoreHub Loyalty vs. Hubbo: Which Is the Better Choice for Your F&B Business?

Running a restaurant or café in Malaysia comes with daily challenges – managing sales, tracking customers, handling marketing, and ensuring repeat business. A good loyalty programme should make these tasks easier, not add complexity, extra costs, or additional work.

But with so many loyalty programme providers available, how do you choose the right one for your business?

In this guide, we compare StoreHub Loyalty and Hubbo, focusing on key factors like cost, features, and data redemption, so you can make the best choice for your F&B business.

What Makes a Good Loyalty Programme?

For F&B businesses, a good programme should be more than just a way to give discounts. It should help drive repeat sales, automate operations, and provide valuable customer insights.

Here’s what to look for when choosing the right loyalty programme for your business:

• Seamless POS integration: a loyalty programme should work hand-in-hand with your POS system, ensuring that rewards, customer data, and transactions sync automatically without manual updates.
• Automated customer data collection: knowing your customers’ preferences and spending habits is crucial for creating personalised offers. A good loyalty system should capture customer data effortlessly with every transaction.
• Flexible reward options: not all customers engage with loyalty programmes the same way. A good system should allow businesses to offer a variety of rewards – such as cashback, tiered memberships, discounts, and exclusive promotions – so customers can choose the incentives that suit their preferences. Only offering one type of reward may not be enough to drive engagement across different customer segments.
• Simple and convenient for customers: a rewards system should offer multiple ways for customers to access and redeem their rewards, whether through their phone number or a QR code. If customers struggle to check their points or forget about their benefits due to limited redemption options, they’re unlikely to stay engaged.
• Transparent and cost-effective: hidden fees for SMS marketing, tiered memberships, or additional integrations can add up quickly. A well-structured loyalty programme should provide all essential tools without unnecessary extra costs.
• Effortless to manage: your team should be able to run the programme smoothly without extensive training or relying on multiple software tools – saving you time and reducing tedious operational work.

What is Hubbo?

Photo Credit: Hubbo Official Website

Hubbo is a POS system with a built-in Cashback Loyalty feature designed to help F&B businesses retain customers and drive repeat visits. With automated cashback incentives, businesses can encourage customers to return.

Hubbo’s Key Features in Malaysia

• Cashback Loyalty: rewards customers with automated cashback incentives to encourage repeat visits.
• Customer Engagement Tools: enables businesses to reconnect with customers through SMS, WhatsApp, and Facebook messaging.
• Customer Insights: provides data on customer spending patterns to help businesses refine their marketing strategies.

What is StoreHub Loyalty?

StoreHub Loyalty is a fully integrated loyalty programme built into the StoreHub POS system, allowing F&B businesses to reward customers effortlessly without additional software or manual tracking. With multiple data collection points – from QR Code scans at checkout to QR Order & Pay and Beep Delivery, customer information is captured easily and accurately, ensuring businesses can personalise rewards and drive repeat visits without extra work.

Unlike other loyalty programmes that offer limited reward structures, StoreHub Loyalty gives businesses full control to design a programme that fits their needs. Whether it’s cashback incentives, tiered benefits, exclusive discounts, or time-sensitive promotions, businesses can customise rewards to match customer preferences.

StoreHub Loyalty’s Key Features in Malaysia

• Fully Integrated with POS: manage your entire loyalty programme within the StoreHub POS system without needing extra tools or costly integrations. Everything from transactions to rewards tracking is handled in one easy-to-use platform.
• Customisable Loyalty Programmes: design a loyalty programme tailored to your business and customers. Offer cashback, tiered rewards, exclusive discounts, or time-limited promotions to encourage repeat visits.
• Effortless Data Collection: automatically capture customer data at every transaction, whether they scan a QR code at checkout, order via QR Order & Pay, or place an online order through Beep Delivery. No manual input needed, ensuring accuracy and saving time.
• Easy Reward Redemption: make loyalty redemption effortless for your customers. With just their phone number, they can check and redeem their rewards instantly – no additional apps, membership cards, or complicated steps needed.
• Automated SMS Marketing: set up personalised SMS campaigns in just minutes and let them run automatically. Whether you’re reminding customers about their rewards or sending exclusive promotions, everything is handled through your StoreHub POS. You don’t need any marketing experience or extra tools anymore!

StoreHub Loyalty vs Hubbo: Feature Comparison

Not sure which loyalty programme is the right fit for your business? Here’s a side-by-side feature breakdown to help you decide.

Summary: Which Loyalty Programme is Best for Your F&B Business in Malaysia?

Acquiring a new customer costs five to ten times more than selling to an existing one and current customers spend 67% more on average. This makes customer retention essential for long-term profitability, and a well-designed loyalty programme plays a key role in keeping customers engaged and coming back.

If you’re looking for a straightforward cashback system, Hubbo provides a simple way to encourage repeat purchases. However, it only offers cashback, with no option for tiered rewards, discounts, or personalised promotions. Redemption is also limited, as customers must scan a QR code printed on their invoice – a process that relies on them keeping their receipts and adds extra steps for both customers and staff.

On the other hand, StoreHub Loyalty offers a fully customisable, all-in-one solution that gives you more control over how you reward customers. Instead of being restricted to cashback, you can also create tiered rewards, exclusive discounts, and personalised promotions that suit your business needs.

Customers can easily access and redeem their rewards using just their phone number – no need for printed receipts, QR codes, or extra steps.

More importantly, StoreHub Loyalty automates customer data collection through multiple touchpoints, including in-store purchases, QR Order & Pay, and online Beep Delivery orders. This means every customer interaction is tracked effortlessly – allowing businesses to understand buying behaviours and create highly targeted marketing campaigns.

And because it’s fully integrated into the StoreHub POS, there’s no need for additional hardware or software, saving you time, money, and manpower. From automated SMS marketing to real-time customer insights, StoreHub Loyalty helps you build stronger customer relationships while making reward management easier for your team.

If you’re looking for a loyalty programme that goes beyond just cashback, StoreHub Loyalty is the smarter investment – giving you more ways to engage customers, increase sales, and grow your F&B business in the long run.

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